Content Creation

Content Creation
Unlocking the potential of social media through content marketing!

Like it or not, content is still the king of the digital marketing realms. Increase the benefits of social media marketing by capitalizing on the synergy between social media marketing and content creation. To create share-worthy content, make sure that it aligns well with the formats and objectives of social media marketing.

Creating content for social media profiles is similar to writing posts for any other marketing and blogging websites. The content consists of similar elements such as images, copywriting, proposed solution, and storytelling. The only difference is the difference between format and platform.

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A recipe that works:

There is no special recipe or a concise approach to align the two marketing tactics. All you need is a thorough understanding of every aspect of content and social media marketing. Comprising highly-talented and professional content creators, well-versed social media experts and incredibly professional marketers, we provide you with compelling social media content – guaranteed to convert every visitor into a loyal customer.

Aligning the objectives to maximize marketing benefits:

We make sure that the created content reaches the right group of audiences through every relevant social media channel and platform. At PARALLAX360, our marketing experts create comprehensive buyer personas to ensure that your proposition and business message align with each other.

From composing a highly-targeted buyer’s persona to composing product and editorial plans, we stick with you until the successful integration of social media and content marketing. Whether you need a content creation plan for Twitter, Facebook or Instagram, we provide wide-ranging services that cover every social media platform.

Our Approach
This is what goes into the creation of highly engaging social media content:
Our experts select the right social media platform where you can easily find your target audience and can interact with them.
The content specialists go through the content of your potential competitors and come up with a relevant and unique idea.
We do thorough research on selected topics before planning the content strategy.
Once the topic and the targeted audience has been selected, we focus on the topics specific to the industry to keep your content relevant.
We make sure that the created content not only builds trust but it also contributes to consistent user and customer engagement.
We work in collaboration with your content and marketing teams and schedule regular meetings to ascertain concurrence between the teams.
Drive customer engagement through our customized campaigns!

At PARALLAX360, we help you analyze and evaluate every social media opportunity to help you in enhancing sales and leads. From ensuring the connectedness between social media and content marketing to improving the overall digital marketing strategy, our experts translate your business and marketing goals into ultimate business benefits.

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